Having just returned from a Big Data conference about the state of our technology ecosystem with respect to the explosion of data, a thought came to mind that history repeats itself. You may wonder, since we’ve never faced data challenges of this magnitude or complexity, what insights can history offer?
When faced with previous tech tsunamis like www in the late 1990s or smartphones in the mid-2000s, many customers and vendors joined the bandwagon trying to establish themselves as key players in the space. With a lot of money spent, only a few emerged as true game changers while most remained spectators in the technology revolutions.
As a vendor if you recognize this time period as a tsunami of Big Data-enabled capabilities being unleashed on the market, it is important to decide early on what your role will be. Do you want to simply ride the wave and hope for a spot on a lucrative customer budget, or will you identify the core value that you and your products bring to the market and invest in it over the next 12-24 months?
The value that you bring could be in any form, e.g. build an army of Data Scientists for the market or provide a product to solve a Big Data problem. In this tsunami of capabilities there are certain areas where demand will constantly remain high, such as Data Cleansing. Whether data is structured or unstructured, the need for quality input to any Big Data solution is critical to generate valuable output. My recommendation to the vendors playing in the Big Data revolution is to quickly define your role, build your space and stick to it. Avoid saying “We are a Big Data vendor” – it will only sound superficial and lacking in real value. Be more specific about how you and your company will make your mark in this Big Data tsunami of capabilities.
Manju Devadas is VP of Solutions and Technology for Bodhtree, a leader in data analytics and product engineering. Bodhtree partners with SAP and Informatica to assist companies in leveraging enterprise data to gain a competitive edge in the market. Bodhtree also offers the MIDAS product suite, which migrates, cleanses and integrates data between SalesForce, SAP and legacy platforms.