Why are so many customers failing in their Big Data initiatives?


I strongly believe that companies with a successful Big Data strategy have an information-centric culture where all employees are fully aware of the possibilities of well-analyzed and visualized information. Better data visualization can help you make better decisions

As a matter of fact, Gartner’s top predictions for 2012 and beyond included this prediction about Big Data: “Through 2015, more than 85 percent of Fortune 500 organizations will fail to effectively exploit Big Data for competitive advantage.” This leads to the question “Why are so many customers failing in their Big Data initiatives?”

The success of a Big Data implementation is directly proportional to the maturity model of the organization.

Remembering the Big Data project implementation experience I would like to share the approach that includes three assessment steps as mentioned below. I thought it would be insightful if I also mention here the recommendations which lead to a successful Big Data implementation.

I. APPROACH

II. RECOMMENDATION

Recommend a model, which will demonstrate the real value of Big Data as it is applicable to an organization. The final recommendations and roadmap, based on our learning’s yield one of two possible outcomes:

• If an organization already has all the necessary tools, processes, systems, and solution to solve the existing problems, then we will recommend through a business case that they are not a good contender to adopt Big Data technologies but can resolve their problems with existing ecosystem

• If an organization demonstrates the potential value of a Big Data investment, then we would recommend moving forward with next steps: take the executable roadmap and blueprint to engage in a Big Data proof of concept (POC)

III. METHODOLOGY

Organizations that approach big data from a value perspective with partnership between the business and IT are much more likely to be successful than those which adopt a pure technology approach. For this reason, making appropriate investments in both technology and organizational skill sets to ensure enterprise capability in extracting value from big data is essential.

Don’t wait, start now

Start collecting massive amounts of data and store it centralized with Hadoop, hire or train your data scientists and change your culture to an information-centric organization. This will help to drive innovation and stay ahead. Don’t wait, as Big Data is the only way forward.

Phani Kumar Reddy is a Manager Analytics at Bodhtree, Managing presales of BI with expertise on various big data technologies, like Hadoop, Big query , Passionate leader in Data Analytics, Business Intelligence, and Big Data services

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