How Tableau Helps CIOs See DATA Differently

With Tableau’s IPO this past Friday (trading under the ticker symbol “DATA”) and IDC’s title as “the world’s fastest growing Business Intelligence Company” back in 2012, Tableau is making big strides as a top data visualization tool. With more than 100,000 users, Tableau is being used in revolutionary ways to solve diverse problems from maximizing customer loyalty for a clothing brand to minimizing patient wait time in hospitals.

BI Analytics tool

Tableau is a BI analytics solution that lets you probe, question, interact and understand data through visualization. Tableau allows you to instantly filter, zoom, compare, sort and group your data to tell a story. From GI mapping to heat maps, Tableau offers many visual formats to help discover data-driven answers to business questions.

What distinguishes Tableau from other tools is how seemingly user friendly it is. Data analytics is now becoming accessible to the masses with Tableau’s easy drag-and-drop interface.  Analysts who were previously limited to interpreting reports are now empowered to build their own unique views of the data. IT developers who used to create these reports now have more time to work on proactive technology initiatives. You can share Tableau reports to a viewer, group of viewers or even the public. Tableau is additionally accessible in any web browser or on tablets.

CIO’s are looking to Tableau as a top Business Intelligence analytics tool for their businesses, recognizing even its structural power to increase efficiency amongst analysts and enable IT to delve into other projects. The accessibility and usability further brings Tableau to the forefront of CIO’s interests.

Hilary Perry is a business analyst with Bodhtree who focusses on emerging Big Data technologies.  Bodhtree empowers enterprises to navigate Big Data challenges and opportunities with its GPS solution portfolio: Growth, Productivity and Security.  To explore what your business can achieve with Big Data, contact Bodhtree at business@bodhtree.com.

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2 thoughts on “How Tableau Helps CIOs See DATA Differently

  1. Thanks for your excellent post, Hilary. A follow-up question: why is Tableau getting so much buzz? BI analytics solutions have been out for years from all the major players. What is Tableau doing differently that makes it compelling?

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