Websites and web applications are becoming more data centric by presenting the content in a varied of forms within minimal format. We know websites are defined by content, while an application depends on user interaction and require their inputs. The concept of UX design is introduced to capture user attention by leveraging new technology trends and by defining guidelines/rules for interactive and rich experience like ease of use, perception of the value of the system, utility, efficiency in performing tasks.
What is User Experience (UX)?
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
The concept of UX is new when compared to many of other disciplines of Web based systems. The term “user experience” was introduced by Dr. Donald Norman, while he was Vice President of the Advanced Technology Group at Apple. He was the first to describe the importance of user-centered design.
When we try to understand the value of user-centered design, we usually make design decisions based on just two things:
1. What we are thinking was best and
2. What the user/customer wants to see
Why UX is so important?
Whenever users log into a website or download an application, they generally look for something which is easy to use and beautiful.
These days, users are accessing websites in an increasing number of ways, through mobile devices, wide range of modern browsers, and different types of Internet connections. We know accessibility is important aspect, universal access to web based products is not only for those who with special requirements, such as for screen readers and non-traditional input devices, but also for those who do not have broadband connections or those who still using older mobile devices.
The ultimate goal is to reach all kind of users with better usability. This is why User Experience is so incredibly important to web and app design because it deals with the end-user’s needs.
UX Design Process and Approach
UX Design is the access between the three areas of Technology, Business, and User engagement. One of the main aspects of UX Design is simply incorporating user feedback in to the design evolution process.
Techniques of UX Designers
UX designers will perform various tasks during the whole process. Let us try to understand few of them.
• Evaluating the state of current system
• Conducting User Surveys
• Developing Wireframes and Prototypes
• User flows
• User profiles and personas
Who benefits from UX?
• Complex systems
• Smaller companies and start-ups
• Projects with Minimal Budget
• Projects with longer timeframes
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Author – Panduranga Chary Kasoju is a UI Lead for Web & UI Design Team at Bodhtree, he is overseeing commercial website projects in Product Engineering; he has been featured in Dr. Reddy’s in – house journal “Elixir” for his outstanding contribution in executing their web communication strategy.