Why Bodhtree’s Vision is so Critical

When we think of Nike, what comes to mind are images of activity—be it running, soccer or any other sport imaginable.  It’s no surprise that Nike’s vision statement is “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete).  Nike has done such an outstanding job of reinforcing this vision that both the organization and the general public naturally associate Nike with athletes across the globe chanting mantras of ‘just do it’!  In fact, Nike has received numerous letters from appreciative customers thanking them for the inspiration. Clearly Nike’s Vision is critical to aligning its organization and the public on a single, successful identity.

Our vision is no different.   As our company grows, it is paramount that we are all in alignment on a single identity for Bodhtree: “We want to be the most globally admired company by our Employees, Partners and Customers.”  It gives us a sense of direction and captures the aspiration of being the best in whatever we do.

With this constantly in the forefront of our minds, we will hire the right people, make the right choices and execute in the way that will enable our destiny as a globally admired company.

1. Watch your thoughts, for they become words.

2. Watch your words, for they become actions.

3. Watch your actions, for they become habits.

4. Watch your habits, for they become character.

5. Watch your character, for it becomes your destiny.

- Lao Tzu

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