Today, business analytics have transformed to track, understand and monitor customer behavior. The challenge is to procure most granular details across the regions in the form of dashboards to interpret and understand customer lifetime value. Designing effective dashboards is a challenge of design, usability and efficient insights. Today organizations are looking at increasing customer lifetime value and at the same time invest wisely.
In the recent times, Our BI experts had helped a no.1 Global PC company, to increase their customer lifetime value by leveraging Tableau.
The business challenges faced by the company were increasing customer lifetime value, formulate customer experience strategy & sell more content: impact multi-platform ownership, content consumption mix and frequency. Invest wisely in customer acquisitions & retention, channels, products & content engagement. They do have a mature BI landscape but data was trapped, not trusted, not intuitive to interact and data is hidden. They needed to understand as how they can benefit from Big Data enablement within their organization.
Solution & Benefits
Bodhtree’s BI experts had leveraged the functionality of Tableau dashboards that offered a descriptive and statistical metrics and helped in creation of segmentation model to predict customer behavior. As a part of our solutions we created Hadoop infrastructure internally and configured the Tableau infrastructure in a secured manner. We prepared the data using HIVE and created Meta models to reports on the sales data. Further we have come up with eight dashboards showing both the leading and lagging performance indicators across the regions and time periods.
Thanks to the functionality of Tableau dashboards that offered a descriptive and statistical metrics and helped in creation of segmentation model to predict customer behavior. As a part of our solution we created Hadoop infrastructure internally at the client’s end along with the R-Lang infrastructure. We also have evaluated, installed and configured the Tableau infrastructure in secured manner. Additionally prepared the data using HIVE and created Meta models to reports on the sales data. Further we created 8 dashboards showing both the leading and lagging indicators across regions and time periods.
Our solution not only compliments their business model, but also empowers their team to generate business performance reports from real time transactional data using Tableau. Data Infrastructure enables the business users to perform their own analysis and find insights in the data. Predictive models are deployed in a fashion where the business users are able to quickly see the trends and projections.
At the end of this pilot our customer was delighted to visualize his business performance in the form of metrics and KPI’s (customer lifetime value, ARPU, drop rate, retention rate, tie ratio) and has decided to work with us to formulate a Big Data strategy to increase customer lifetime value and customer experience strategy.
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