The pharmaceutical industry is one of the fastest-changing industries in the world today, and state-of-the-art pharma analytics tools can help you make the right decisions. Some of the most innovative, forward-thinking pharmaceutical companies in the world are using Tableau for pharmaceutical analytics, streamlining how they research, market and sell promising drugs. They’re also using Tableau to monitor and improve health outcomes for their patients.
Tableau allows business users to do on-the-fly analyses of pharma market growth, leveraging the most current sales and market data, and make business decisions quickly based on how well projections compare to goals.
Bodhtree helped a global pharmaceutical firm in transforming their data into metrics-driven executive dashboards that provide the depth and dimension required to measure business performance. Using Tableau, an advanced visualization tool, we built dashboards that combine data from internal and external sources in the same view, and allow their key management personnel get a comprehensive view of their business.
Dashboards focus areas
Internal Data Sources
- Performance Dashboards: These dashboards serve as MIS reports and enable the management with key financial and operational information for every business unit allowing them to monitor business performance across areas such as sales, marketing, operations, finance, IT and R&D
- Health Indicator Dashboards for R&D: These dashboards help the management gauge the health of the R&D business unit and enable them to consistently drive innovation
External Data Sources
- We built dashboards that combine data from different external data sources such as IMS Health, NewPort, Orange Book, etc., to provide dynamic and real time market information that helps the management in better decision making
Our dashboards provided them the ability to monitor their KPIs and display a wide range of metrics that enable them to measure organizational performance, increase business efficiencies and create a competitive advantage.
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