How many of you would be lost without your smartphone, both in your personal life and at work? As per a recent study from Pew Research Center 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones. No wonder organizations today are keener on analyzing these facts and making mobile strategy as one of their strategic objectives.
At Bodhtree, we realize every one of our customers is actively defining and budgeting a mobile strategy so they can connect with their customers in whole new ways. In 2014, according to Accenture, 87% of C-level executives currently have a formal mobile strategy at the enterprise or unit level, and roughly one-third have the CEO directly involved.
Overall findings as per a recent survey on mobile behavior
I would like to draw your attention towards some of the interesting facts from a recent survey conducted by a research firm on mobile behavior.
Whether it’s a tablet or, more typically, our smartphones, these mobile devices give us access to our social and business lives on demand.
Consumers most frequently associate “mobile” with a smartphone/cell phone (54% selected this association), while only 14% said tablets/e-readers. Thirty-two percent also said they associate mobile with ease of use on the go, demonstrating that consumers feel a strong link between that device in their pockets and the connected freedom it brings.
At the end of the day, success in building applications goes back to the platform: Is it easy to script workflows? Configure, test, and validate code? Access data? Build in strong security? Put new applications into production quickly so they can start delivering business value? Time and again, Salesforce1 Platform users cited these factors as among the most critical to their success.
Why would you want to enable your users with mobile access to Salesforce?
Enabling your Salesforce users with real-time Salesforce information from their mobile browser or a mobile application when they are not in front of their desktop is priceless. This means providing users with the ability to view and update contacts, accounts and opportunities from their mobile device. That implies searching contacts, responding to leads and checking dashboards all would be from a mobile device. According to leading research company Gartner, “Mobile strategy for custom relationship management not only “imperative”, but offers better return on investment from improved sales conversations and cost efficiencies.”
Additionally, salesforce.com recently announced Heroku1, which extends the value of Salesforce1 platform by making it easy to build customer-facing apps that leverage existing Salesforce1 Platform data. The service automatically keeps employee workflows in sync with customer app experiences.
Today I am excited to share an interesting experience that I had while implementation Salesforce 1 platform for a leading manufacturing firm. The implementation was done to automate dealer management, mobility and geotagging. The client wanted to simply their complex sales processes by automating key units. They were also concerned about the transparency on the field officers visits to dealers, journey plans and reports. To address some of these challenges we automated check in functionality (Geotagging) to track the field reps daily activities based on role based mechanism or as per hierarchy. In addition we also enabled Salesforce 1 for tablets/mobiles to access information on the go, reducing back office dependency.
When communicating on terms that the consumer on the other side finds useful and relevant, brands can efficiently capitalize on the immediacy and convenience of the mobile channel.
For more details on how our customers leveraged cloud-based PaaS like Salesforce1 Platform to serve their customers better email us at firstname.lastname@example.org. Just know that we read all your comments and want your feedback.