Social networks and mobile channels are likely to be the main focus for the efforts of marketing departments worldwide in 2015. Global cloud computing company Salesforce surveyed over 5,000 marketers around the world for a recent report – ‘2015 State of Marketing’ – and the conclusions are pretty clear. Continue reading “Social and Mobile to be the focus in 2015” »
We have seen lot of action and innovative IT adoptions by various vertical industries in 2014. Some of the most remarkable trends were Salesforce acquisitions and new cloud computing models offered to the world. Thought they were many entrants in the cloud space, Salesforce.com maintained the cloud momentum and innovation with Salesforce 1 platform. On the Analytics front we have seen solutions from new players addressing complex challenges especially in the areas of data discovery, advanced visualization tools and predictive analytics. Companies like qlikview, mongo, spotfire and tableau made an indelible mark in 2014. Continue reading “The Year 2015 will be year of mobility, vertical specific applications and the internet of things (IoT)” »
Top 10 strategic technology trends for 2015
If you’re a techie, chances are high you’ve seen the term ‘The Internet of Things’ pop up numerous times in your online news reader over the last few months.
What is ‘The Internet of Things’?
Gartner defines the Internet of Things (IoT) as the network of physical objects that contain embedded technology to communicate sense or interact with their internal states or the external environment. The Internet of Things has reached the height of its hype, according to Gartner. Each year the research firm comes up with a Hype Cycle of emerging technologies, a sort of report card for various trends and buzzwords. This year, IoT tops the list (See chart below). Continue reading “Top 10 strategic technology trends for 2015” »
Bodhtree’s Oracle Business Intelligence Applications (OBIA) services provide insight, foresight and hindsight for strategic actions Continue reading “Bodhtree’s Oracle Business Intelligence Applications (OBIA) services provide insight, foresight and hindsight for strategic actions” »