Increased demand for analytic capabilities

CMOs today have a mandate for accountability from the marketing department. As a result, demand has increased for analytic capabilities that drive better planning, optimization and execution across marketing functions.

With the increase in demand for marketing automation organizations are able to overcome critical challenges such as data explosion, social media, growth of channel and device choices, and shifting consumer demographics. In addition they are adopting EMM technology to effectively manage and define profitable, relevant customer contact strategies as well as improve the productivity, efficiency and measurability of the entire marketing operation.

From a technology standpoint, Enterprise Marketing is an integrated, enterprise wide platform for marketing, including all roles and functions that support exceptional, operational and analytical marketing processes.

Enterprise Marketing Management Software helps marketers ANALYZE all their customer and prospect data, to find new, actionable insights into their customer base and marketplace that can increase the effectiveness of all their marketing efforts. It enables marketers to increase the relevance of all their marketing by automating the process by which they DECIDE on the next marketing actions to take with each customer and prospect.

EMM technology provides support for three key functions of a world-class marketing organization

1) Customer acquisition and relationship management
2) Strategic planning and resource management, and
3) Brand and product management.

All three functions require analytic capabilities such as powerful data mining and optimization which form the foundation of successful marketing.

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Is Social Mining already deciding your forecasting and Pricing?



big data analytic services

A recent study conducted by Oracle Corporation in the retail sector revealed that customers are more social media savvy and the reason behind selecting a particular brand as the best brand is customer service (post sale). If you have visited Japan, Australia or India you may have seen an “Oxygen Bar.” These are establishments that sell oxygen for recreational and consumer usage…seriously. Visit www.o2bar.com.au or Google it. When I first saw the statistics below, I felt that maybe what I really need is a “free air” bar, as in free of Social Media. But this seems impossible in today’s digital world. Social Media has not only played a major role in connecting people, it has also brought a paradigm shift in the way enterprises conduct business.

Here are some quick facts about the ever-present role social media now plays in our relationships and buying decisions:

– How demand is influenced (Forecast)

– 20% of time on PCs is spent on social media. On mobile devices, people are on social media 30% of the time (Nielson)

– Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot)

– Social networks influence nearly 50% of all IT decision makers (LinkedIn – learn more at TechConnect ’12)

– 74% of consumers rely on social networks to guide purchase decisions (SproutSocial)

– Facebook is the most effective platform to get consumers talking about products (SproutSocial)

– 44% of automotive consumers conduct research on forums (Mashable)

– 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision (Forbes)

– 78% of respondents said that companies’ social media posts impact their purchases (Forbes)

It is not enough for a company to say, “I am mining social data and using Big Data technologies.” Instead companies need to clearly state and understand “What are you mining?”;”Do you understand the ROI?”; ”Do you know how it integrates with demand and pricing management?” If the answers to these questions are not clear, you may not be there yet; but should any sense of complacency arise, just ask, “Is my competitor ahead of me with social mining?”

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Bodhtree successfully completes SSAE 16: SOC 1 Type II Audit

Bodhtree a global IT consulting and product engineering services provider has successfully completed an SSAE 16: SOC 1 Type II audit on 31st May for its facilities and processes.

Today, information security is the most acknowledged concern of several customers, and it is critical for service providers to ensure that the right policies and procedures are in place to maintain data integrity and enable business continuity at all times.

Background on SSAE

– “SSAE” is an acronym for for Statement on Standards for Attestation Engagements
– SSAE No. 16, Reporting on Controls at a Service Organization (AICPA, Professional Standards, AT sec. 801) is an attestation standard that establishes the requirements and guidance for reporting on controls at a service organization relevant to user entities’ internal control over financial reporting

The SSAE 16: SOC1 Type II audit provides our customers with the assurance and confidence that they have chosen the right partner to maintain their data in-line with industry standard controls and best practices.

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Data Integration for Salesforce.com is no more a challenging task

Enterprises implement SalesForces so that teams can focus on customers and revenue, leaving the rest to automation.  But when companies try to extend that automation by integrating SalesForce with an ERP, the result too often is more headache than focus.  MIDAS an ETLE Tool (Extraction, Transformation, Loading and Enrichment) resolves the challenge by seamlessly integrating capabilities from Saleforce to and from SAP, EBS and other ERPs. Midas seamlessly integrates Saleforce.com with SAP, Oracle E-Business Suite and other ERPs.

Feature set

• Cloud based solution for invoking transformations and jobs remotely
• Broad connectivity and data delivery
• Hosting a Cloud solution with multi-tenancy capability
• Social connectors – Facebook, Twitter and LinkedIn
• Custom Connectors – SAP, Oracle E-Business Suite and Salesforce.com
• Analytics integration with Pentaho Reports, OBIEE and SAP BusinessObjects
• Powerful administration and management
• Data profiling and data quality
• Single interface to manage all the integration projects
• Flexible deployment options
• Bi-directional CRM-ERP integration

Key Benefits

• Designed for seamlessly integrating Salesforce.com with ERPs and other applications
• 300 plus Open – source connectors out of the box
• Transparent diagrammatic depiction of data transfer steps
• Removes custom coding for quick turn around
• Reduces integration and maintenance costs
• Improves data quality
• Shortens implementation time
• Easy installation and configuration
• Business continuity and application availability management

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