Companies are trying to quickly and cost effectively bring to market new products with proven patient outcomes targeted at specific disease areas- and, at the same time, to balance the global expansion demands in emerging markets. The net result is pressure to: Continue reading “Healthcare and Life Science companies leveraging Cloud Computing” »
Salesforce 1: The new customer platform to sell and service from anywhere
Everyone knows Salesforce.com CRM as a true Cloud Computing model. Its recent acquisitions and latest platforms fuelled its portfolio of Cloud services and new generation platforms.
Recently Salesforce introduced Salesforce 1 platform, enabling customers to sell and service from any location. It’s a best engineering platform I have ever experienced in recent times and would like to share more about this platform in this article.
Salesforce 1: New Age Platform
The Salesforce platform was already the #1 enterprise Cloud platform with 4 million apps built on the platform, 72 billion records stored, 1.5 billion transactions a day, 2 million app exchanges installs and 2,000 AppExchange apps on the platform.
Salesforce1 is a next-generation CRM platform from Salesforce that aims to improve the company’s footing in the mobile devices space. This is a robust CRM mobile app that has been designed to enable customers, independent software vendors (ISVs) and developers to connect apps and third-party services such as Evernote, LinkedIn, and Dropbox. With this app, developers can access 10 times more Salesforce APIs than they did before.
Salesforce1 app is available on Google Play and Apple’s App Store. According to the company, the apps are meant to help enterprises connect with users in the Internet of Things (IoT). Through the app, administrators can manage users, reset passwords and do a myriad of things from their mobile devices. Everything that is related to customer information, data and processing is integrated in Salesforce1.
The release of Salesforce1 is Salesforce’s major leap in the mobile sector where it was lagging behind. The robust app has been modernized and consolidated Salesforce.com’s mobile client efforts into a single app. The company is hoping to connect enterprises to the billions of things that can be programmed through APIs. This is a big leap of faith considering that most companies are still not fully utilizing mobile apps and services for sales and marketing.
Highlights of Salesforce1
i) More functions for developers
With the release of this app, developers now have a wider range of functions available to work with the various Web properties of Salesforce.com. The new app requires a major refactoring and expansion of Salesforce’s APIs.
ii) Better integration of developer environment
With the new APIs, there is better integration between Salesforce’s Web properties and Heroku. Heroku is the company’s environment for Java, Ruby and other developers who do not work on Force.com. Now, both development environments are integrated with the company’s applications and underlying application services.
iii) Better integration of cloud platforms
Salesforce’s cloud platforms such as Chatter, Heroku, Force.com and other services are now well integrated into Salesforce1.
Salesforce1 connects the company’s mobile app strategy on one dashboard, giving it a foundation to serve four customer constituents:
Admins: With Salesforce1, Admins can use Visualforce and custom actions to manage and distribute apps through a single mobile platform.
Independent Software Providers (ISVs): Companies such as LinkedIn can now build mobile apps on the new Salesforce1 AppExchange.
End Users: These users are those whose needs are not usually addressed by major app developers. The group typically needs more apps to do small, simple tasks that are often customized to their industries.
Developers: Salesforce1 has 10 times more APIs and services for apps that point inward and outward. In the API environment, developers have a range of options on developing apps than ever before.
With the release of Salesforce1, Salesforce.com has made a major step in consolidating its position as one of the top public Cloud development platforms.
To put it in a nut shell, Salesforce completely rebuilt their architecture. Their leading sales, service, marketing and AppExchange offerings are built on this new customer platform. This new age platform would revolutionize Cloud, Mobile and Social platforms.
The large scale infra companies generates ample of sales and operational data, the process demands a centralized pool of sales data and an Intelligent lead management system that requires consistent lead tracking and distribution across Sales and Marketing. Salesforce CRM precisely delivers and standardizes key processes. Both managers and reps can easily monitor inquiries from prospects and efficiently route qualified leads to the right salespeople within the organization. The result is optimal lead management system that fulfills sales process objectives. Sales reps always have quick access to the hot leads.
The beauty of Salesforce.com encourages me to write my recent experience in Salesforce CRM implementation for a leading infrastructure company in India.
Major business challenges the client was facing are growing sales and marketing data.
Data and information management became crucial for them to track and make decisions. With its distributed operations and lack of collaboration among Sales organizations across India it became difficult to validate opportunities and measure marketing effectiveness.
Accurate and timely pipeline view, 360-degree customer information, and customized lead management practices became essential for them.
They selected Salesforce.com CRM based on our recommendation, and have leveraged our best practices to centralize customer information and standardize key processes across India.
Our solution comprises of multi-phase rollout of Sales, Marketing automation and realign internal processes like PIF (Project Information form), OMD, JAF (Job acceptance form) with Java middleware as an integration to showcase Quote’s with versions.
With our solution their main business functions and sub-units have been automated. And with the centralized visibility they will be now able to track expenses incurred for their various units like overseas travel, monthly conveyance, local conveyance, communication and fixed expenses across their distributed offices in India.
Using Apex code, we have built a custom object to manage all their leads, customer subscriptions, customized lead status to extend funnel stages and also implemented tailored lead qualification processes for their different segments.
With the robust “forecasting” feature they were able to see future sales projections and accomplishments, which also helps management to have the visibility into region wise expenses.
This implementation was a complete marketing automation right from leads captured via various channels like campaigns, events to budgeting and metrics.
Integrating with Java Middleware made easy to upload Quotes directly from Engineering department’s output and maintain versions. Also a centralized online projection brings greater transparency to the users as they can directly access their budget form, and this helps management to understand Budget VS Actual results.
The main objectives of saving time, money and sales automation has been met with minimal implementation efforts. If you are an Infrastructure company facing similar challenges, Salesforce team at Bodhtree can help you move in the right direction, please let us know your current challenges and we would like to provide you a robust solution.
Having built a strong customer base in India, North America and MENA regions we decided to expand our presence in Singapore and selected the Education industry to test the waters. We are proud to state that we now on-boarded one of Singapore’s largest and most renowned Universities as our customer.
Given our limited exposure and relatively lower visibility, it was a challenge to break in to the account. Competition from local players was fierce and Singapore was a relatively newer market for us. However, our strong experience in Salesforce coupled with extensive domain expertise in the Education vertical were critical success factors that contributed towards this win.
Though the University’s Business unit had already implemented Salesforce.com CRM, they were unable to yield required results due to limited adoption and partial knowledge on implementation best practices.
Bodhtree initiated a consulting workshop, analyzed the existing anomalies in the ‘As is’ process and recommended a ‘To be’ process that would enable them to yield favorable results.
Our workshop was well attended by IT and business users and had helped the University in visualizing the value that they can derive from Salesforce. Needless to say, it helped us gain their confidence and win the re-engineering services project.
Team Bodhtree did a fantastic job on this implementation and delivered Phase I to the University leadership team. They were thoroughly impressed with Bodhtree’s competitive edge and awarded us a larger project.
Looking at ROI from Salesforce, the university has plans to automate all their business processes in next 1-2 yrs.
This is an important achievement and milestone for us in Singapore as they are considering Bodhtree as a single vendor for all their IT needs.
Several business schools operate under this University’s umbrella and are ready to invest in Salesforce.com CRM.
With this success we will soon be expanding into other Eastern regions such as Malaysia, Australia, etc.