In the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »
Manufacturing industry is undergoing a major revolution which is driven by smart technologies and IT, particularly cloud computing. The digital revolution is now breaching the walls of manufacturing as it continues to disrupt media, finance, consumer products, healthcare and other sectors. According to Mckinsey report digital manufacturing technologies will transform every link in the manufacturing value chain, from research and development, supply chain and factory operations to marketing, sales and service departments. Continue reading “Manufacturers responding to digital and cloud revolution” »
These days the world is moving ‘in the cloud’. You can build social, mobile and real-time employee apps and run them in cloud. From social media platforms to instantaneous access to information on smartphones, there has been a tremendous growth in the app economy.
From a stand-alone app for salespeople to an essential front office platform focusing on every customer interaction, Cloud technology has evolved through a number of phases like grid and utility computing, application service position (ASP) and software as a service (SaaS). Continue reading “Cloud is here to stay” »
The majority of public cloud deployments are generally used for web servers or development systems where security and compliance requirements of larger organizations and their customers is not an issue. Private cloud computing, on the other hand, by definition is a single-tenant environment where the hardware, storage and network are dedicated to a single client or company. Continue reading “Cloud adoption to increase by 50% by 2020” »