Marketing cloud – seamless stream of communication with clients and prospects

marketing-cloudMarketing has entered the age of customer, where customers have more choices, and power than ever before. With rise of the connected consumer and the importance of search and social media in their decision making, the traditional path to purchase has been eliminated. It became much more difficult in getting customers from “seeing products” to “buy products” since its taking place on many channels. Including blogs, social media, search engines and digital ads. Continue reading “Marketing cloud – seamless stream of communication with clients and prospects” »

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Marketing automation to connect with your customers in a personalized way

sales-marketing-cloudIn the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »

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Cloud adoption to increase by 50% by 2020

Cloud Adoption, Cloud ServicesThe majority of public cloud deployments are generally used for web servers or development systems where security and compliance requirements of larger organizations and their customers is not an issue. Private cloud computing, on the other hand, by definition is a single-tenant environment where the hardware, storage and network are dedicated to a single client or company. Continue reading “Cloud adoption to increase by 50% by 2020” »

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Comprehensive and smart integration strategy allows companies to unlock the potential value of their cloud investments

Cloud-Application-IntegratiCloud computing is a vision that is increasingly turning to reality for many companies. Enterprises, both small and big, are evaluating cloud computing and, in increasing numbers, are moving their IT infrastructure to the cloud. As a matter of fact 91%1 of IT organizations allocate at least some portion of their budget to the cloud as they continue to focus on service responsiveness and cost flexibility. Continue reading “Comprehensive and smart integration strategy allows companies to unlock the potential value of their cloud investments” »

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