Salesforce service cloud to provide greater visibility across customer relationships

Bodhtree-Digital-And-Cloud-Consumers have more information than ever before to help them make purchasing decisions. They are adapted to, and expect, regular interaction with companies. The breadth of established and new channels for customer interaction—in shops, in contact centers, over the Internet, and via mobile devices—is ever-increasing. Over the last five years, the ways consumers communicate, learn about products, and make purchasing decisions have fundamentally changed. (more…)

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Cloud is here to stay

CRMThese days the world is moving ‘in the cloud’. You can build social, mobile and real-time employee apps and run them in cloud. From social media platforms to instantaneous access to information on smartphones, there has been a tremendous growth in the app economy.

From a stand-alone app for salespeople to an essential front office platform focusing on every customer interaction, Cloud technology has evolved through a number of phases like grid and utility computing, application service position (ASP) and software as a service (SaaS). (more…)

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