Cloud is here to stay

CRMThese days the world is moving ‘in the cloud’. You can build social, mobile and real-time employee apps and run them in cloud. From social media platforms to instantaneous access to information on smartphones, there has been a tremendous growth in the app economy.

From a stand-alone app for salespeople to an essential front office platform focusing on every customer interaction, Cloud technology has evolved through a number of phases like grid and utility computing, application service position (ASP) and software as a service (SaaS). Continue reading “Cloud is here to stay” »

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Salesforce drives business growth with key account management

salesforce-key-account-manaAs organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. The objective of a key account management program is “embeddedness”—that is, a successful key account management program will make you indispensable to your customer. Continue reading “Salesforce drives business growth with key account management” »

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Salesforce helped world’s second largest financial service firm in driving business value and better management visibility

salesforcecrmFinancial institutions, historically, have not taken a comprehensive approach to customer management and service, often creating offerings that are tailored more to their strategy rather than the customer’s needs. Today, banks recognize that to be competitive they must react to individual customer requirements for flexible, customized services and products that can be accessed through multiple channels. Continue reading “Salesforce helped world’s second largest financial service firm in driving business value and better management visibility” »

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Bodhtree’s Midas tool solving integration challenges for Salesforce CRM users.

This year more companies joined the salesforce analytics and integration ecosystem. The most recent entrant is a well-known technology provider joining the Analytics bandwagon. For enterprises real-time access to business-critical data is very huge, multiple challenges for today’s companies. Data must be integrated across both cloud and on premise applications, and maintain high data quality that is easily accessible. Continue reading “Bodhtree’s Midas tool solving integration challenges for Salesforce CRM users.” »

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