Salesforce to improve collaboration in education

Salesforce-for-EducationThough the Education sector has seen significant transformation in the last decade, the challenges of high cost, limited reach and quality are still matters of grave concern. The Cloud might just prove to be the catalysts that will enable the sector overcome these barriers. Continue reading “Salesforce to improve collaboration in education” »

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Inserting intelligence into Sales Processes

Sales-IntelligenceSales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and anticipate their needs. Continue reading “Inserting intelligence into Sales Processes” »

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BI & Analytics platform capabilities

BI-and-AnalyticsThe BI and analytics platform market is undergoing a fundamental shift. During the past ten years, BI platform investments have largely been in IT-led consolidation and standardization projects for large-scale systems-of-record reporting. As demand from business users for pervasive access to data discovery capabilities grows, IT wants to deliver on this requirement without sacrificing governance. Continue reading “BI & Analytics platform capabilities” »

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Analytics to Predict Customer Behavior

For 60 years, marketers have been building products that anticipate the needs of consumers. The difference now is that we have the data and tools to understand these needs in various contexts. Customers have been segmented by groups for more than 10 years, but Big Data allows us to classify individual customer needs and act in real time. Continue reading “Analytics to Predict Customer Behavior” »

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