Big Data into actionable intelligence

Big Data has generated huge buzz among executives across industry verticals and travel industry is no exception. Several data challenges that the travel industry faces result from its long-term usage of information systems for key processes. As a result their business data is often fragmented across multiple functions and units. For example, airline data on the passenger experience is spread across flight operations, baggage, loyalty programs, complaint databases, and external sources like social media.

In order to make effective decisions about how to promote offers to customers and deal with unexpected scenarios, airlines need to combine all of this information into one data warehouse and one set of algorithms, which would require considerable investment. Creating an integrated source of customer information is not only expensive, but difficult no matter how large the available budget.

While most of us understand and agree with the benefits that big data can provide to a travel firm, many of the business leaders we speak with still find the topic a little abstract and theoretical. They want concrete examples of how leading corporations convert Big Data into actionable intelligence to predict trends, save costs, and boost revenues.

Orbitz provides an ideal case to compare before and after metrics of a Hadoop Big Data implementation.  How does big data affect their ability to precision market? Improve search result?  React faster to emerging trends?

View our webinar to learn how Orbitz turned unused Big Data into Big value.

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Why Bodhtree’s Vision is so Critical

When we think of Nike, what comes to mind are images of activity—be it running, soccer or any other sport imaginable.  It’s no surprise that Nike’s vision statement is “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete).  Nike has done such an outstanding job of reinforcing this vision that both the organization and the general public naturally associate Nike with athletes across the globe chanting mantras of ‘just do it’!  In fact, Nike has received numerous letters from appreciative customers thanking them for the inspiration. Clearly Nike’s Vision is critical to aligning its organization and the public on a single, successful identity.

Our vision is no different.   As our company grows, it is paramount that we are all in alignment on a single identity for Bodhtree: “We want to be the most globally admired company by our Employees, Partners and Customers.”  It gives us a sense of direction and captures the aspiration of being the best in whatever we do.

With this constantly in the forefront of our minds, we will hire the right people, make the right choices and execute in the way that will enable our destiny as a globally admired company.

1. Watch your thoughts, for they become words.

2. Watch your words, for they become actions.

3. Watch your actions, for they become habits.

4. Watch your habits, for they become character.

5. Watch your character, for it becomes your destiny.

- Lao Tzu

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