Tableau – making better sense of data

Tableau Data analyticsSlow and rigid systems are now a passé. Quick and easy response to data is what drives today’s dynamic business environment. How does one get the most out of data?

From barcodes at stores to information on the Web, spreadsheets and databases on mobile devices, everything is data driven these days. With data analytics and Business Information (BI) software gaining utmost importance, vendors like Tableau are leading the way. Continue reading “Tableau – making better sense of data” »

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Tableau helps people to reach insights and collaborate meaningfully

Tableau Visual Analytics2015 was a year of momentous change in the world of data and business intelligence. People started exploring their data with visual analytics. Companies are recognizing the fact that interactive data visualization as one of the top five trends cited by Gartner is changing business intelligence. New conferences and events have started to promote research and best practices in this area, including VAST (Visual Analytics Science & Technology), organized by the 100,000 member IEEE. Continue reading “Tableau helps people to reach insights and collaborate meaningfully” »

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Digital marketing that drives business growth

Marketing disruptiveGrowing dominance of online coupled with new devices like tablets; smart phones are reshaping the market. Digital medium and interactive web are providing the customer a powerful voice that is disrupting the traditional marketing approaches of enterprises. As a result, several CMO processes are impacted and newer processes are evolving. It is a huge opportunity. Continue reading “Digital marketing that drives business growth” »

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Inserting intelligence into Sales Processes

Sales-IntelligenceSales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and anticipate their needs. Continue reading “Inserting intelligence into Sales Processes” »

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