Marketing cloud – seamless stream of communication with clients and prospects

marketing-cloudMarketing has entered the age of customer, where customers have more choices, and power than ever before. With rise of the connected consumer and the importance of search and social media in their decision making, the traditional path to purchase has been eliminated. It became much more difficult in getting customers from “seeing products” to “buy products” since its taking place on many channels. Including blogs, social media, search engines and digital ads. Continue reading “Marketing cloud – seamless stream of communication with clients and prospects” »

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Manufacturers responding to digital and cloud revolution

Cloud-and-Digital-adoption-Manufacturing industry is undergoing a major revolution which is driven by smart technologies and IT, particularly cloud computing. The digital revolution is now breaching the walls of manufacturing as it continues to disrupt media, finance, consumer products, healthcare and other sectors. According to Mckinsey report digital manufacturing technologies will transform every link in the manufacturing value chain, from research and development, supply chain and factory operations to marketing, sales and service departments. Continue reading “Manufacturers responding to digital and cloud revolution” »

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