For 60 years, marketers have been building products that anticipate the needs of consumers. The difference now is that we have the data and tools to understand these needs in various contexts. Customers have been segmented by groups for more than 10 years, but Big Data allows us to classify individual customer needs and act in real time. Continue reading “Analytics to Predict Customer Behavior” »
In a bid to deliver high quality healthcare care and improve patient satisfaction, public and private sector hospitals are today looking at streamlining workflow processes, integrating healthcare related data and securing information exchange. Like many developing nations, India too is exploring all ways and means in providing good, cost effective healthcare to its citizens. In doing so, healthcare organizations are increasingly realizing that IT solutions can actually help them meet this challenge by optimizing resource allocation and plugging inefficiencies that cause delay in treatment. One of the technology solutions that can be leverage quite effectively by healthcare organizations is big data analytics which can go a long way in reducing the cost of healthcare care and improving patient outcomes which in turn could pave the way for a new age in healthcare. Continue reading “How Big Data and Analytics Can Reshape Healthcare” »
As per Gartner the cumulative big data spending for the period 2011 through 2016 will reach over $232 billion. As of 2013 nearly two thirds of organizations have invested, or expect to invest, in big data technology in the next 24 months.
The topmost big data concerns of these organizations are:
• Improving customer experience
• Improving process efficiency
• Getting value from big data Continue reading “Businesses are making enormous investments in big data initiatives” »
The changing landscape of BI is truly attributed to new generation analytics to understand customer behavior and segment them based on defined parameters. The role of OLAP and OLTP in a large scale enterprise where customer data & transactions are incessant to emergence of new generation analytics to customer behavior has changed the entire landscape of BI ecosystem. Continue reading “The customer Analytics & segmentation are the key drivers today to retain online customers on B2C portals” »