Analytics helps retailers stay ahead of smarter consumers

Retail Data analyticsToday, digital emergence is creeping into retail sector in an amazing way. Being in touch with customer continuously is essential and no retailer can afford to estrange its customer. Retail analytics, cloud, social and mobile solutions are must in today’s world to succeed. Unlike age-old days, It is cheaper, faster and easier today to store and process more data than ever before. Retailers have grown better at data management. Question is, how well are they able to leverage insights from this analysis to drive strategic decisions? Continue reading “Analytics helps retailers stay ahead of smarter consumers” »

Share Button

Read More

Visual analytics: Making sense out of data

Visual-AnalyticsGone are the days when Business Intelligence tools were limited to just spreadsheets and reports with facts and figures. Visual analytics has emerged as the fastest way to understand data and transform information into action. It combines automated analysis techniques with interactive visualization tools to effectively understand any complex data and further help in reasoning and taking right decisions basing on the datasets. Continue reading “Visual analytics: Making sense out of data” »

Share Button

Read More

Advanced analytics playing a vital role for health insurers

Advance-Predictive-AnalyticCustomer behavior is a complex subject that affects the insurance industry in fundamental ways, from product development, marketing and distribution to in force management, financial reporting, and risk management. Insurance industry is using advanced analytical techniques to better understand customers. Continue reading “Advanced analytics playing a vital role for health insurers” »

Share Button

Read More

Social and Mobile to be the focus in 2015

socialandmobile2015Social networks and mobile channels are likely to be the main focus for the efforts of marketing departments worldwide in 2015. Global cloud computing company Salesforce surveyed over 5,000 marketers around the world for a recent report – ‘2015 State of Marketing’ – and the conclusions are pretty clear. Continue reading “Social and Mobile to be the focus in 2015” »

Share Button

Read More