Salesforce.com CRM simplified complex processes in large scale infrastructure enterprises, meeting process demands to augment centralized customer information and standardize key processes.

The large scale infra companies generates ample of sales and operational data, the process demands a centralized pool of sales data and an Intelligent lead management system that  requires consistent lead tracking and distribution across Sales and Marketing. Salesforce CRM precisely delivers and standardizes key processes. Both managers and reps can easily monitor inquiries from prospects and efficiently route qualified leads to the right salespeople within the organization. The result is optimal lead management system that fulfills sales process objectives. Sales reps always have quick access to the hot leads.

The beauty of Salesforce.com encourages me to write my recent experience in Salesforce CRM implementation for a leading infrastructure company in India.

Major business challenges the client was facing are growing sales and marketing data.

Data and information management became crucial for them to track and make decisions. With its distributed operations and lack of collaboration among Sales organizations across India it became difficult to validate opportunities and measure marketing effectiveness.

Accurate and timely pipeline view, 360-degree customer information, and customized lead management practices became essential for them.

They selected Salesforce.com CRM based on our recommendation, and have leveraged our best practices to centralize customer information and standardize key processes across India.

Our solution comprises of multi-phase rollout of Sales, Marketing  automation and realign internal processes like PIF (Project Information form), OMD, JAF (Job acceptance form) with Java middleware as an integration to showcase Quote’s with versions.

With our solution their main business functions and sub-units have been automated. And with the centralized visibility they will be now able to track expenses incurred for their various units like overseas travel, monthly conveyance, local conveyance, communication and fixed expenses across their distributed offices in India.

Using Apex code, we have built a custom object to manage all their leads, customer subscriptions, customized lead status to extend funnel stages and also implemented tailored lead qualification processes for their different segments.

With the robust “forecasting” feature they were able to see future sales projections and accomplishments, which also helps management to have the visibility into region wise expenses.

This implementation was a complete marketing automation right from leads captured via various channels like campaigns, events to budgeting and metrics.

Integrating with Java Middleware made easy to upload Quotes directly from Engineering department’s output and maintain versions. Also a centralized online projection brings greater transparency to the users as they can directly access their budget form, and this helps management to understand Budget VS Actual results.

The main objectives of saving time, money and sales automation has been met with minimal implementation efforts. If you are an Infrastructure company facing similar challenges, Salesforce team at Bodhtree can help you move in the right direction, please let us know your current challenges and we would like to provide you a robust solution.

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Do organizations need to adapt to latest technology trends in the data storage area?

The explosion of data, its criticality, and the increasing dependency of businesses on digital information is leading to larger and more complex information storage environments that are challenging to manage.

Organizations evolve over a period of time by creating value, and to create value quickly and cost-effectively they select technologies that can facilitate that growth.

That being said, let us look at the key challenges for data storage and how new trends can potentially impact a much larger market with the value proposition they are bringing in.


Key Challenges

IT/storage managers and storage professionals across companies of all sizes face the following mission-critical challenges:

• Managing storage growth

• Designing, deploying and managing backup, recovery, and archive solutions

• Making informed strategic/big-picture decisions

• Designing, deploying, and managing disaster recovery solutions

• Designing, deploying, and managing storage in a virtualized server environment

• Addressing the lack of skilled storage professionals

• Designing, deploying, and managing storage in cloud computing environments

• Addressing the lack of skilled cloud technology professionals

• Convincing higher management to adopt cloud

• Providing infrastructure for Big Data analytics

• Managing external cloud service providers

Trends in Data Storage

  • Cloud: Amazon EC2, Redshift, etc. Value: subscription based and on demand elasticity
  • Open source: HDFS, HIVE, Cassandra, MongoDB, Rocks DB, etc. Value: performance & relative cost

In memory: HANA, etc. Value: Performance

Now organizations need to decide if they are satisfied with the current storage mechanisms or they need to upgrade their data storage architecture with the one or combination of the latest technologies to get optimal benefit.

As depicted in the picture above data storage market is at the conjunction point of maturity and latest innovations in the same area. Organizations need to realize that it would be beneficial for them to increase the pace of growth with the adoption of latest technologies in the data storage area.

And the best way to do this would be to identify the use cases, which would bring in value to justify their investment in new technologies and then begin to evolve further.

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Cloud computing has taken the ERP landscape by storm

Cloud ERP Solutions
Investing in licensing, IT resources or infrastructure enhancements can be costly for any organization. And for small and mid-size organizations that have smaller budgets to work with, Cloud technologies can provide additional options that will help positively impact the bottom line.

Studies have shown that Cloud solutions deliver lower total-cost-of-ownership (TCO), time to value and quicker ROI than on-premise solutions if the technology maps directly to the business need.

Continue reading “Cloud computing has taken the ERP landscape by storm” »

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Cloud Computing Summit 2010 in India with full Business Opportunity & Supply Chain

Cloud Computing has become a buzz word for the IT industry as software and services such as e-mail, websites and e-commerce are increasingly available in an off-premises or hybrid model depending on business need. Over the last five years, there has been nearly a 40 per cent growth in usage of hosted services. The growth of Cloud Computing creates a tremendous opportunity for small, medium and large scale enterprises to revisit their IT strategy and critical planning assumptions. Continue reading “Cloud Computing Summit 2010 in India with full Business Opportunity & Supply Chain” »

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