Brand building is the bloodline in today’s competitive world of pharmaceutical marketing. After conventional brand building of new drugs, today Pharmaceutical enterprises are following the trends of building their brands online for greater outreach. In the initial years brand building was all about creating brand awareness to stay ahead of competitive brands and brand extension. Continue reading “Pharmaceutical companies are embracing new generation websites to increase global outreach!!” »
For 60 years, marketers have been building products that anticipate the needs of consumers. The difference now is that we have the data and tools to understand these needs in various contexts. Customers have been segmented by groups for more than 10 years, but Big Data allows us to classify individual customer needs and act in real time. Continue reading “Analytics to Predict Customer Behavior” »
Henry Ford once said, “a business absolutely devoted to service will have only one worry about -profits. They will be embarrassingly large”. It may sound a little simplistic but there is certainly a truth behind this observation.
Good customer service is the lifeblood of any business or organization. Continue reading “How a leading real estate firm transformed its customer experience strategy with Salesforce’s service cloud” »
Not having a single version of the truth for business intelligence data used for reporting—such as data about customers, products, channel partners, suppliers, and employees—slows analysis, delays action, and impedes your ability to improve business performance. Continue reading “Why’ Reporting Alone Isn’t a Strong Enough Business Intelligence Strategy” »