How a leading real estate firm transformed its customer experience strategy with Salesforce’s service cloud

Henry Ford once said, “a business absolutely devoted to service will have only one worry about -profits. They will be embarrassingly large”. It may sound a little simplistic but there is certainly a truth behind this observation.

Good customer service is the lifeblood of any business or organization. Continue reading “How a leading real estate firm transformed its customer experience strategy with Salesforce’s service cloud” »

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Salesforce.com CRM: Service Cloud is revolutionary to improve customer experience strategy

The services industry has undergone a sea change in its operational efficiency and response time in meeting customer service SLA’s. Apart from generating revenues enhancing customer experience and retention is paramount in the present day context. Continue reading “Salesforce.com CRM: Service Cloud is revolutionary to improve customer experience strategy” »

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Five Cloud Data Residency Issues That Must Not Be Ignored

• Investigate Data Export Restrictions
• Comply With Export Restrictions on Encryption Technologies
• Understand Host Nation Data Access Laws
• Understand the Nature and Location of the Stored Data
• Review the Data Encryption Options Continue reading “Five Cloud Data Residency Issues That Must Not Be Ignored” »

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Salesforce.com CRM: Marketing Cloud is the next big thing!!

In a recent research study conducted by NASSCOM, 50% of the CMOs indicated that they would spend more than 11% of the marketing budget on technology initiatives.

According to NASSCOM, the role of a CMO was historically only focused on advertising and brand building. However, changing customer behavior has made his role much more diverse. Marketing, in its new avatar, focuses on developing customer relationships and encouraging inter-personal or reference-based promotion. Continue reading “Salesforce.com CRM: Marketing Cloud is the next big thing!!” »

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