Marketing cloud – seamless stream of communication with clients and prospects

marketing-cloudMarketing has entered the age of customer, where customers have more choices, and power than ever before. With rise of the connected consumer and the importance of search and social media in their decision making, the traditional path to purchase has been eliminated. It became much more difficult in getting customers from “seeing products” to “buy products” since its taking place on many channels. Including blogs, social media, search engines and digital ads. Continue reading “Marketing cloud – seamless stream of communication with clients and prospects” »

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Marketing automation to connect with your customers in a personalized way

sales-marketing-cloudIn the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »

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Salesforce service cloud to provide greater visibility across customer relationships

Bodhtree-Digital-And-Cloud-Consumers have more information than ever before to help them make purchasing decisions. They are adapted to, and expect, regular interaction with companies. The breadth of established and new channels for customer interaction—in shops, in contact centers, over the Internet, and via mobile devices—is ever-increasing. Over the last five years, the ways consumers communicate, learn about products, and make purchasing decisions have fundamentally changed. Continue reading “Salesforce service cloud to provide greater visibility across customer relationships” »

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