In the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »
Data integration (DI) has undergone a remarkable evolution in recent years. Today, DI is a rich set of powerful techniques, including ETL (extract, transform, and load), data quality, master data management, business-to-business data exchange, and more. With the growing use of cloud delivery models, enterprises’ information infrastructure will need to keep pace with modernized data integration approaches. Continue reading “Data integration transforming business value” »
CRM is a method which companies use to manage their current and potential customers in the most effective and efficient manner. It started out as a software that companies used to manage information related to customer phone calls, emails, etc. It may also be used for surveys and promotion.
To the customers, a company is a single entity, despite of them interacting with different people from different departments. Ever wondered how this is possible? It is the information that is present in the company, with each of its employees with regards to its clients and potential customers. It is managing this information, that’s made simple with the help of a CRM. Continue reading “Salesforce CRM makes the difference!” »