Pictures speak louder than words

Digital Customer ExperienceHave you ever wondered why pictures, images, visuals captivate us? There is an ancient saying, we see – we do, we feel, and we understand. Psychologists say, that 93% of human communication is non-verbal. Our brains react differently to visual stimuli. Since time immemorial, images have been our means to understand the whys, whens and hows of existence. Ancient cave paintings were perhaps the first means of visual communication that was established even before any language existed. We humans think using pictures. (more…)

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