Increased demand for analytic capabilities

CMOs today have a mandate for accountability from the marketing department. As a result, demand has increased for analytic capabilities that drive better planning, optimization and execution across marketing functions.

With the increase in demand for marketing automation organizations are able to overcome critical challenges such as data explosion, social media, growth of channel and device choices, and shifting consumer demographics. In addition they are adopting EMM technology to effectively manage and define profitable, relevant customer contact strategies as well as improve the productivity, efficiency and measurability of the entire marketing operation.

From a technology standpoint, Enterprise Marketing is an integrated, enterprise wide platform for marketing, including all roles and functions that support exceptional, operational and analytical marketing processes.

Enterprise Marketing Management Software helps marketers ANALYZE all their customer and prospect data, to find new, actionable insights into their customer base and marketplace that can increase the effectiveness of all their marketing efforts. It enables marketers to increase the relevance of all their marketing by automating the process by which they DECIDE on the next marketing actions to take with each customer and prospect.

EMM technology provides support for three key functions of a world-class marketing organization

1) Customer acquisition and relationship management
2) Strategic planning and resource management, and
3) Brand and product management.

All three functions require analytic capabilities such as powerful data mining and optimization which form the foundation of successful marketing.

Read More

Data Integration for Salesforce.com is no more a challenging task

Enterprises implement SalesForces so that teams can focus on customers and revenue, leaving the rest to automation.  But when companies try to extend that automation by integrating SalesForce with an ERP, the result too often is more headache than focus.  MIDAS an ETLE Tool (Extraction, Transformation, Loading and Enrichment) resolves the challenge by seamlessly integrating capabilities from Saleforce to and from SAP, EBS and other ERPs. Midas seamlessly integrates Saleforce.com with SAP, Oracle E-Business Suite and other ERPs.

Feature set

• Cloud based solution for invoking transformations and jobs remotely
• Broad connectivity and data delivery
• Hosting a Cloud solution with multi-tenancy capability
• Social connectors – Facebook, Twitter and LinkedIn
• Custom Connectors – SAP, Oracle E-Business Suite and Salesforce.com
• Analytics integration with Pentaho Reports, OBIEE and SAP BusinessObjects
• Powerful administration and management
• Data profiling and data quality
• Single interface to manage all the integration projects
• Flexible deployment options
• Bi-directional CRM-ERP integration

Key Benefits

• Designed for seamlessly integrating Salesforce.com with ERPs and other applications
• 300 plus Open – source connectors out of the box
• Transparent diagrammatic depiction of data transfer steps
• Removes custom coding for quick turn around
• Reduces integration and maintenance costs
• Improves data quality
• Shortens implementation time
• Easy installation and configuration
• Business continuity and application availability management

Read More

The Opportunity for Excellence

When working with clients or prospects, I always relished and appreciated an “Opportunity for Excellence“. What does that mean? It means that when a client or prospect calls with a specific problem that is time sensitive and we, as an organization and team, jump on the problem and work to solve it.

We have had several “Opportunities for Excellence” in the past few months’ with our clientele. On two of them we worked through the Christmas holidays. We have had numerous times where we had several of our colleagues pull “all-nighters” just to respond to a client’s needs. We have met deadlines, pushed ourselves, strived to turn out the best work we could do.

This excellence at my organization can only be exhibited by the members i.e. our employees. When will you have an “opportunity for excellence”? When will you be called upon to deliver success in impossible timeframes and conditions?

Let me end by telling you this. When you go the extra mile for your customer and succeed, you go from being a vendor to being a strategic partner.

Phil Hodsdon, SVP, Sales & Solutions at Bodhtree.

Read More

Ever wondered what happens between Map and Reduce?

Shuffle and Sort – The input passed to every reducer is sorted by a key. The process of sorting and transforming the map outputs into reducer outputs is known as Shuffle.

MAP side

The output produced by the mapper is not directly recorded onto the memory. This process involves buffering and processing data further to enhance efficiency. It is often a good idea to compress the map output while writing it onto a disk, as doing so improves performance, saves disk space, and optimizes the volume of data that is being transferred to the reducer. By default the output is not compressed, but it is easy to enable by setting the value of ‘mapred.compress.map.output’ to ‘True’.

Map-reduce-areaReduce side

The map output file resides on the local disk of the task tracker that runs the map task. This requires further processing by the task tracker that is about to run the reduce task for the partition. The reduce task requires the map output for a particular partition from several map tasks across the cluster. The map tasks may complete at different times and the reduce task starts copying their outputs as soon as each map task completes.

Bodhtree, a leader in ‘PACE’ technology IT Services, including Product Engineering, Analytics, Cloud Computing, and Enterprise Services.   Bodhtree empowers innovative businesses strategies through a mission to Educate, Implement, Align, and Secure transformational technology solutions.

Read More