Marketing cloud – seamless stream of communication with clients and prospects

marketing-cloudMarketing has entered the age of customer, where customers have more choices, and power than ever before. With rise of the connected consumer and the importance of search and social media in their decision making, the traditional path to purchase has been eliminated. It became much more difficult in getting customers from “seeing products” to “buy products” since its taking place on many channels. Including blogs, social media, search engines and digital ads. Continue reading “Marketing cloud – seamless stream of communication with clients and prospects” »

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Marketing automation to connect with your customers in a personalized way

sales-marketing-cloudIn the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »

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5 Steps to choose Salesforce consulting partner

Salesforce Consulting PartnersOnce you are decided to make the move to Salesforce for CRM. Or possibly you’re already using Salesforce CRM but are looking to take further advantage of the system to generate required ROI. The next big step is figuring out the best way to implement it. Choosing the right business partner is not just about making the implementation process as smooth as possible; Continue reading “5 Steps to choose Salesforce consulting partner” »

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Digital marketing that drives business growth

Marketing disruptiveGrowing dominance of online coupled with new devices like tablets; smart phones are reshaping the market. Digital medium and interactive web are providing the customer a powerful voice that is disrupting the traditional marketing approaches of enterprises. As a result, several CMO processes are impacted and newer processes are evolving. It is a huge opportunity. Continue reading “Digital marketing that drives business growth” »

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