Salesforce.com CRM: Service Cloud is revolutionary to improve customer experience strategy

The services industry has undergone a sea change in its operational efficiency and response time in meeting customer service SLA’s. Apart from generating revenues enhancing customer experience and retention is paramount in the present day context. Continue reading “Salesforce.com CRM: Service Cloud is revolutionary to improve customer experience strategy” »

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Five Cloud Data Residency Issues That Must Not Be Ignored

• Investigate Data Export Restrictions
• Comply With Export Restrictions on Encryption Technologies
• Understand Host Nation Data Access Laws
• Understand the Nature and Location of the Stored Data
• Review the Data Encryption Options Continue reading “Five Cloud Data Residency Issues That Must Not Be Ignored” »

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Salesforce.com CRM: Marketing Cloud is the next big thing!!

In a recent research study conducted by NASSCOM, 50% of the CMOs indicated that they would spend more than 11% of the marketing budget on technology initiatives.

According to NASSCOM, the role of a CMO was historically only focused on advertising and brand building. However, changing customer behavior has made his role much more diverse. Marketing, in its new avatar, focuses on developing customer relationships and encouraging inter-personal or reference-based promotion. Continue reading “Salesforce.com CRM: Marketing Cloud is the next big thing!!” »

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Bodhtree’s Midas ETLE tool provides bi-directional integration between Salesforce.com CRM and ERP systems in maintaining data integrity and security

Application integration is a critical area for enterprises to solve data migration challenges, safeguard data integrity and security. Companies having large scale ERP’s at enterprise level face the challenges in application integration between on premise ERPs and cloud applications like salesforce.com CRM. Integration bottlenecks can lead to data dwindling, data loss or data duplication within your Oracle/SAP ERPs or Salesforce.com CRM. Today, integration software/applications have evolved to benefit customers in cost, agility, scalability and innovation. Continue reading “Bodhtree’s Midas ETLE tool provides bi-directional integration between Salesforce.com CRM and ERP systems in maintaining data integrity and security” »

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