The services industry has undergone a sea change in its operational efficiency and response time in meeting customer service SLA’s. Apart from generating revenues enhancing customer experience and retention is paramount in the present day context. (more…)
In a recent research study conducted by NASSCOM, 50% of the CMOs indicated that they would spend more than 11% of the marketing budget on technology initiatives.
According to NASSCOM, the role of a CMO was historically only focused on advertising and brand building. However, changing customer behavior has made his role much more diverse. Marketing, in its new avatar, focuses on developing customer relationships and encouraging inter-personal or reference-based promotion. (more…)
Application integration is a critical area for enterprises to solve data migration challenges, safeguard data integrity and security. Companies having large scale ERP’s at enterprise level face the challenges in application integration between on premise ERPs and cloud applications like salesforce.com CRM. Integration bottlenecks can lead to data dwindling, data loss or data duplication within your Oracle/SAP ERPs or Salesforce.com CRM. Today, integration software/applications have evolved to benefit customers in cost, agility, scalability and innovation. (more…)