Marketing cloud – seamless stream of communication with clients and prospects

marketing-cloudMarketing has entered the age of customer, where customers have more choices, and power than ever before. With rise of the connected consumer and the importance of search and social media in their decision making, the traditional path to purchase has been eliminated. It became much more difficult in getting customers from “seeing products” to “buy products” since its taking place on many channels. Including blogs, social media, search engines and digital ads. Continue reading “Marketing cloud – seamless stream of communication with clients and prospects” »

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Social media analytics to gauge brand awareness

Social Media AnalyticsCustomers today are more than just customers where using social networking they influence others and reveal their buying trends. Data is everywhere but the ability to get insights out of it is becoming challenging day-by-day. Social media analytics here plays a critical role in capturing some of the vital clues with respect to the consumer data to make informed business decisions. Continue reading “Social media analytics to gauge brand awareness” »

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The out-of-the-box customer support with Service Cloud

Bodhtree Salesforce Service Cloud ServicesIn today’s business environment, everything and everyone is connected to various devices and products. The 24/7 customer support has become a cliche. The next wave in customer service revolution is predicting support. Yes, you fix a problem before it happens. How do you deliver quick and more personalized service to your increasingly connected customers across multiple channels? Research reports indicate that by the year 2020, there will be over 50 billion connected devices. So how does one manage this complexity? Continue reading “The out-of-the-box customer support with Service Cloud” »

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