Manufacturing industry is undergoing a major revolution which is driven by smart technologies and IT, particularly cloud computing. The digital revolution is now breaching the walls of manufacturing as it continues to disrupt media, finance, consumer products, healthcare and other sectors. According to Mckinsey report digital manufacturing technologies will transform every link in the manufacturing value chain, from research and development, supply chain and factory operations to marketing, sales and service departments. (more…)
Brand building is the bloodline in today’s competitive world of pharmaceutical marketing. After conventional brand building of new drugs, today Pharmaceutical enterprises are following the trends of building their brands online for greater outreach. In the initial years brand building was all about creating brand awareness to stay ahead of competitive brands and brand extension. (more…)
The Indian healthcare industry is expected to touch US$ 250 billion by 2020. The year over year (YOY ) double digit growth can be attributed to rising population, increasing lifestyle related health issues, cheaper treatment costs, thrust in medical tourism, improving health insurance, government initiatives in rural, semi-urban areas and focus on public private partnership models. (more…)
When we think of Nike, what comes to mind are images of activity—be it running, soccer or any other sport imaginable. It’s no surprise that Nike’s vision statement is “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete). Nike has done such an outstanding job of reinforcing this vision that both the organization and the general public naturally associate Nike with athletes across the globe chanting mantras of ‘just do it’! In fact, Nike has received numerous letters from appreciative customers thanking them for the inspiration. Clearly Nike’s Vision is critical to aligning its organization and the public on a single, successful identity.
Our vision is no different. As our company grows, it is paramount that we are all in alignment on a single identity for Bodhtree: “We want to be the most globally admired company by our Employees, Partners and Customers.” It gives us a sense of direction and captures the aspiration of being the best in whatever we do.
With this constantly in the forefront of our minds, we will hire the right people, make the right choices and execute in the way that will enable our destiny as a globally admired company.
1. Watch your thoughts, for they become words.
2. Watch your words, for they become actions.
3. Watch your actions, for they become habits.
4. Watch your habits, for they become character.
5. Watch your character, for it becomes your destiny.
- Lao Tzu